Born Digital - Marketing Agency Malta

St. Julian's Dental & Medical Clinic

Discover how we brought more patients and bookings to St. Julian's Dental and Medical Clinic.

Challenges

St. Julian's Dental and Medical Clinic approached us with several key challenges. Firstly, they struggled with low online visibility despite offering top-notch medical and dental services. Secondly, their existing social media channels were underutilized, leading to minimal patient engagement. Lastly, previous attempts at paid advertising yielded a poor return on investment (ROI), with low patient acquisition rates.

Objectives

Our goals for St. Julian's Dental and Medical Clinic were clear. We aimed to enhance their online visibility and brand presence, increase engagement across social media platforms, and optimize paid advertising campaigns to improve ROI and attract more patients.

Social Media Management

We began with developing a robust content strategy, creating a content calendar featuring a mix of educational posts, patient testimonials, and behind-the-scenes content to humanize the clinic’s brand. Interactive posts such as polls, Q&A sessions, and health tips were introduced to boost engagement. Regular posting schedules and consistent branding ensured that St. Julian’s maintained a strong and cohesive online presence.

Paid Advertising

For paid advertising, we conducted thorough market research to identify the clinic's target audience and created tailored ad campaigns on platforms like Google Ads, Facebook, and Instagram. Eye-catching visuals and compelling copy were used to highlight the clinic's unique selling points, including their expert staff, state-of-the-art facilities, and patient-centric approach. Various ad formats and messages were tested to determine the most effective combinations, optimizing for click-through rates (CTR) and conversions.

Conclusion

Our collaboration with St. Julian’s Dental and Medical Clinic highlights the transformative power of a well-executed digital marketing strategy. By leveraging our expertise in social media management and paid advertising, we were able to significantly enhance the clinic's online presence and drive tangible business results.

Are you ready to elevate your business's digital marketing efforts? Contact us today to learn how we can help you achieve similar success!