Born Digital - Marketing Agency Malta

VistaPoint

Don't just be seen, be noticed. Learn how we elevated VistaPoint's brand visibility.

Challenges

VistaPoint faced a significant challenge in a crowded marketplace. Established commercial properties and upcoming developments vied for the attention of potential tenants. Our task was to create a social media strategy that would not only differentiate VistaPoint's offering but also establish it as the premier address for businesses seeking a sophisticated and innovative workspace.

Objectives

Our primary goal was to significantly elevate brand awareness for VistaPoint's new development. We aimed to generate excitement and position the building as a must-have location for forward-thinking businesses. Additionally, we focused on driving qualified leads by attracting potential tenants actively searching for a new office space.

Social Media Management

We meticulously crafted a comprehensive social media management strategy tailored to VistaPoint's target audience. This involved establishing engaging profiles across platforms frequented by business decision-makers and entrepreneurs, such as LinkedIn and Facebook.

Our team meticulously curated compelling content that showcased the building's many advantages. High-quality renderings and construction progress updates visually communicated the building's modern design and sleek aesthetics. Informative posts delved into the building's eco-friendly features, cutting-edge technology, and prime location, highlighting its appeal to environmentally conscious and forward-thinking businesses.

Facebook Ads Management

Complementing our organic social media efforts, we deployed targeted Facebook Ads to amplify VistaPoint's reach. By leveraging Facebook's powerful targeting capabilities, we ensured the building's message resonated with the most relevant audience.

This included factors like industry type, company size, and location, ensuring the ads reached decision-makers actively seeking a new office space that aligned with their needs.

Conclusion

Through a collaborative social media approach, we successfully propelled VistaPoint's commercial development into the spotlight. Our work fostered brand awareness, generated leads, and established VistaPoint as a destination for businesses seeking a modern, sustainable, and technologically advanced workspace.

This case study exemplifies the power of social media and targeted advertising in creating a winning launch strategy for a new commercial development.