Born Digital - Marketing Agency Malta

Yitaku

Unleashing the brand's full potential. Read Yitaku's growth story with our digital marketing expertise.

Challenges

This case study dives deep into how we helped a client launch a brand new app showcasing property listings across Malta. We crafted a comprehensive digital marketing strategy that encompassed Google Search Ads, SEO blog articles, meticulous social media management, targeted Facebook Ads, and a strategic influencer marketing collaboration with Sven, a well-known personality from Love Island Malta.

Objectives

The Maltese property market is a bustling landscape brimming with established players offering listings. For our client, the biggest hurdle was carving a niche and establishing their new app amidst such fierce competition. Reaching the right audience and effectively promoting the app's functionalities required a well-defined strategy that leveraged the most impactful marketing channels.

Google Search Ads Management

To ensure the app reached potential users actively searching for properties in Malta, we implemented targeted Google Search Ads. This involved meticulous keyword research and crafting compelling ad copy that positioned the app at the forefront of search results. By targeting relevant keywords, we ensured that the app appeared at the top of searches for terms like "property listings Malta" or "rentals Malta," driving qualified traffic directly to the app store and increasing the likelihood of downloads.

SEO Blog Articles

Understanding the power of organic search engine ranking, we created a series of informative and engaging SEO blog articles. These articles targeted a range of keywords relevant to the Maltese property market, providing valuable content to users while simultaneously improving the app's search engine ranking. This meant that users searching for information on renting in Malta, for example, would organically discover the app through informative blog posts, establishing it as a trusted resource and driving app discovery.

Social Media Management

We established a strong social media presence for the app on popular platforms frequented by our target audience. Our approach involved creating visually appealing content, informative posts that highlighted the app's features and benefits, and running targeted social media ad campaigns. This strategy not only fostered a community of interested users who actively engaged with the app's social media profiles but also significantly boosted app downloads through strategic ad placements.

Collaboration with Sven from LoveIsland Malta

The magic touch came through a strategic influencer marketing collaboration. We partnered with Sven, a highly popular personality from the Maltese edition of Love Island. Sven's endorsement leveraged his credibility and vast social media reach to generate significant buzz and propel the app towards a surge in downloads. By capitalizing on Sven's influence and his audience's trust in him, we were able to effectively position the app as a go-to resource for property seekers in Malta.

Facebook Ads Management

To maximize the impact of our advertising efforts, we leveraged Facebook Ads. This platform allowed us to target a specific demographic of potential app users with laser precision. By taking into account factors like location, interests, and online behavior, we ensured the app reached the most relevant audience. This meticulous targeting ensured a high return on investment for the advertising spend, as the ads resonated deeply with users most likely to benefit from the app's functionalities.

Conclusion

Our meticulously crafted digital marketing strategy successfully addressed the client's challenges and delivered on their goals. Through a well-rounded approach that combined Google Search Ads, SEO blog articles, social media management, targeted Facebook Ads, and a strategic influencer marketing collaboration, we significantly increased brand awareness for the app, drove a surge in downloads, and generated valuable leads for both property owners and renters.

This case study serves as a testament to the power of a comprehensive digital marketing strategy in maximizing the impact of a new app, even within a highly competitive market.